Every Inquisitive Pheasants artwork starts with a human idea, a pencil sketch and a real watercolour brush. The charm is in the odd details: the pheasant with misplaced confidence, the cow with a cup of tea, the elephant who has taken wellness slightly too seriously.

AI can produce endless images. This is something different: character, humour, authorship and a real piece of artwork with a story behind it.

This should become one of the central brand pillars.